This workshop is designed for small business owners who want a practical, manageable social media system rather than a complicated marketing theory.

Across four hours, you will work through the core foundations of social media marketing: selecting the right platform, improving your page/profile, creating a simple content strategy, understanding Meta Business Suite and Ads Manager, designing an organic post and paid ad, and setting up basic success measures.

By the end, you should have a clearer platform focus, a profile improvement list, one month of content ideas, a draft organic post, a draft paid ad plan, and a 30-day action plan.

Course outline: 

• Platform selection: choosing Facebook, Instagram, LinkedIn and/or TikTok based on your customer and content fit.
• Bio/profile optimisation: links, branding, contact info, credibility and page aesthetics before driving traffic.
• Content creation and scheduling: using Canva and Meta Business Suite to plan and publish consistently.
• Meta Ads Manager: understanding Campaigns, Ad Sets, Ads, targeting, budgets and testing.
• Analytics: reading basic insights to see which activity drives engagement, enquiries and sales.
• Time management: building a weekly rhythm that is realistic for a busy small business.

Please note: All courses need a minimum number to go ahead. If your course does not have enough enrolments, we regret that we will have to cancel and will let you know by email - please check your emails, including your spam folder, regularly. Courses are usually cancelled, when necessary, 1-2 working days prior to the scheduled start date. Please ensure you are aware of our terms and conditions before completing your enrolment. Note there is NO refund if you cancel less than 5 working days in advance of a class starting.